To launch this modern take on a classic design, we partnered with Atari to celebrate another classic with a twist...Introducing the Taycan Arcade.

We created an airport runway-sized activation, pitting two Porsche Taycans against each other in a real-life take on the classic arcade game Pong. Replacing the famous pixelated block with a geo-fenced drone traveling at 150km/h, letting the Taycans rally back and forth. And we created a retro, 8-bit version of the activation for everyone to play online…because why not.

I was the lead account service on this campaign. Fielding calls from Atari and Porsche global. Plus insuring a client that the 150km/h drone isn’t going to smash into their two $400,000 Porsche’s.