It’s not just the idea, but the entire world you create to support a campaign that truly shows its impact. With the rise in electric vehicles, especially premium models, hitting the market we were challenged with launching the Porsche Taycan.

To launch this modern take on a classic design, we partnered with Atari to celebrate another classic with a twist...Introducing the Taycan Arcade.

We created an airport runway-sized activation, pitting two Porsche Taycans against each other in a real-life take on the classic arcade game Pong. Replacing the famous pixelated block with a geo-fenced drone traveling at 150km/h, letting the Taycans rally back and forth. To support this, we created a retro, 8-bit version of the activation for everyone to play online.