London famously runs on the Underground Tube. It’s famous all over the world. So, when the 2025 Tube Strikes occurred Londoners turned to Lime Bikes.

I spotted the brief on a walk home, and flicked a creative team a message. Then we had an idea, but only 24hrs.

1x Group Whatsapp message.
2x client calls.
9x cold calls to find OOH placements around London in 24hrs.
6x calls with legal.
1x unpaid Made In Chelsea stars TikTok.