Creativity is often recognised for its societal and cultural benefactors, but seldom for its position as an economic superpower within Australia’s economy. Especially in comparison to powerhouse industries like mining, agriculture and manufacturing.

That’s why investment and advisory firm Jarden launched the Creative Index. It aggregates Australia’s top creative companies using historical and live ASX share price data, from 2012 to the present day. Proof of the performance and power of creativity, as a total dollar figure.

I was the client lead for this project. Managing the financial realities of measuring stock performance whilst maintaining the freedom of creativity.