Berger Paints, ever heard of it? Didn’t think so. Well, it’s an Australian paint company. That’s around for over 100 years.

Matter of fact it was the first paint on the Sydney Harbour Bridge.

Over time painting has changed from lead to acrylic, horse-hair brushes to synthetic. What hasn’t changed though? The painter and their love of the craft.

So, we interviewed painters to tell us about their secrets of the trade. Then we turned their secrets into ads. And we made these black-and-white just like a tradesman’s attitude.

I was the client-lead on this project. From brief to delivery and fighting for this all of the way through.